People often say to me they would love to have a personal trainer but that can’t afford it. Is it that you can’t afford, or is it you do not value? I believe that every products value is only worth, what the person who wants to buy it perceives it to be.
For example, the other day I heard someone on the radio talking about how they have purchased a ticket for £800 for the Final of the Euros (that is a football tournament for those who don’t know). Despite England only currently in the quarter finals, he decided to take a chance because he felt that this was the only opportunity, he would ever have of seeing his nation playing in a major international tournament final in England.
This then got me thinking, he is clearly willing to pay this money because he believes that his value of this particular occasion matches the value of the product, no pun intended. However, I bet there are plenty of other people out there who you couldn’t even give this ticket away to because they see no personal value to it.
I am not saying that we all have £800 spare to spend on personal training, but what I am trying to say is we all have a certain amount of disposable income, and how we chose to spend this, is purely down to the value we have on the product.
The value of our health is something that so many of us seem to put such little investment in. It is easy to spend our money on the latest smart phone, alcohol, takeaways etc. These things can all give us instant pleasure but not necessarily long term. We will happily spend £60 a month on a phone bill, £50 on a night out, £30 on a takeaway, but then when it comes to investing in our health, we say we can’t afford it.
The average price for a personal trainer in Exeter is around £30 a hour. If you were to have one session a week that’s around £4.30 a day. For the price of a coffee and a chocolate bar you could easily invest in your health instead. You could have someone to adhere to, keep you motivated and have confidence that you are devoting all your time and effort into something that is going to improve your health!
You will finally lose that weight you have been trying to shift for that last, who knows how many years.
You will start to fit into those clothes you packed away because you could no longer get them on.
You will be able to actually run around with your children and not feel the need to sit down because you can hardly breathe.
Finally you will be in control of your own health, instead of just waiting until you are forced to make changes, due to illness or joint pain.
Who am I to tell you how to spend your money?
I understand that, and I know it isn’t my place to tell you what to spend it on. However, what I am trying to do is give you a choice and have a real think about your very own values.
“Open your arms to change, but don’t let go of your values”
Dalai Lama
